State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.[...]

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now "Kotler on Marketing" offers his long-awaited, essential guide to marketing for managers, freshly written based on his pheno[...]

For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Prin[...]

(Piano/Vocal/Guitar Artist Songbook). Our matching folio features acoustic and live versions of songs from Justin's blockbuster Believe, as well as three new recordings Titles: All Around the World * As Long as You Love Me * Be Alright * Beauty and a Beat * Boyfriend * Fall * I Would * Nothing like[...]

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. "Market Your Way t[...]

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, foot[...]

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.[...]

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mecha[...]

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With en[...]

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together [...]

Marknadsföring är en utmärkt introduktion till marknadsföringsområdet för studenter och praktiker. Den bygger på Kotler och Armstrongs internationellt erkända marknadsföringssynsätt.

I boken beskrivs och diskuteras modeller som används för att utveckla effektiva marknadsförin[...]

All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.[...]